If you have searched for the price of a virtual assistant, you have probably seen everything from a few dollars an hour to a few thousand dollars a month. That spread is confusing, and it hides the thing that actually matters: what you get for the money, and what it costs you when the arrangement goes wrong.
Here is a plain breakdown of what virtual assistants cost in 2026, and how to decide what to budget.
The short answer
Across the market, pricing generally falls into three bands:
- Freelance marketplaces: roughly $6 to $15 an hour. Cheapest on paper, but you do the hiring, training, and managing yourself.
- Managed providers: roughly $800 to $2,400 a month for a dedicated, supervised assistant.
- Premium branded agencies: $3,000 a month and up for a full-time assistant.
A dedicated, managed assistant sits in the middle of that range, with the management and the guarantees built into the price rather than left to you.
What you are actually paying for
The hourly rate is only part of the picture. A fair comparison looks at the whole package:
- Recruiting and vetting, so you are not sifting through applicants.
- Training and onboarding, so the assistant is productive in week one.
- Daily supervision and quality checks, so mistakes are caught early.
- A backup, so a sick day or a resignation does not stop your work.
- Tools, secure access, and equipment, so you are not buying or configuring anything.
A cheap freelancer includes none of that. You become the recruiter, the trainer, the manager, and the backup plan.
Freelancer versus managed: the real difference
A freelancer can be a great fit if you have time to manage one and tolerance for turnover. A managed assistant earns its premium when the work is important enough that it cannot quietly stop. The management layer is the product.
The hidden cost of a local hire
Many owners compare a virtual assistant to what they already budget for a local employee. A local hire at $3,000 a month is really more than that once you add payroll taxes, benefits, equipment, software, and the hours you spend managing them. A dedicated managed assistant removes those line items and replaces them with one flat monthly fee.
So what should you budget?
If you want the lowest sticker price and you enjoy managing people, budget $6 to $15 an hour on a marketplace. If you want the work handled reliably without becoming a manager, budget around $1,500 a month for a dedicated, managed assistant, and expect it to replace far more than $1,500 of your own time.
The best way to know is to try it. A good provider will let you start with little or no risk, so you can judge the work before you commit.
At Spanaris, that dedicated, managed assistant can work as an executive assistant, a real estate ISA, or a virtual receptionist, whatever your business needs most.
Want the work handled without becoming a manager?
See how a dedicated, managed assistant fits your business.
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